Vice President Design
With over a decade of experience in design for interactive media, Gretchen brings a wealth of experience in creative strategy, vision, and communication, with an emphasis on digital storytelling, to the life science and pharmaceutical industry. In addition to leading the visual design team at Viscira, she collaborates with cross functional teams on an array of projects, including design for virtual and augmented reality, environment design for trade shows, in-house innovation endeavors, and design for digital interactive experiences, including websites and mobile applications.
She possesses deep experience in branding across many different therapeutic areas and disease states, including hematology, oncology, rheumatology, nephrology, diabetes, and respiratory illness for companies such as Biogen, AbbVie, Amgen, BMS, Dendreon, GSK, Novartis, Genentech, EMD Serono, GE, and Exelixis.
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