Viscira was challenged to develop an innovative selling tool that the client’s field sales force could use to educate oncology HCPs about the histological characteristics of an aggressive type of breast cancer and the HER2 biomarker. The client wanted the app to address a common knowledge gap in the interpretation of diagnostic findings and to allow the sales force to “bring to life” key educational and marketing messages in a highly visual and convincing way.

 

Click here to read the full case study in PDF format.