Viscira was challenged to create a tradeshow booth solution with the following program goals and objectives:

• Create a sophisticated virtual simulation for wet, age-related macular degeneration (wet AMD) allowing ophthalmologists to experience having the disease
• Assist HCPs in developing more empathy and understanding for patients living with the condition
• Encourage physicians to treat more aggressively and consistently, as appropriate, to yield better patient outcomes
• Help attract attention to the Genentech booth and drive audience traffic
• Provide quality opportunities within the booth environment for sales reps to interact with target HCPs

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