Innovation Nation: Viscira® Digital Tour Resumes in Earnest Across the Country

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Category: Press Releases

Published: Friday, 21 June 2019 22:34

2019 Marks the Third Year for Viscira’s Digital Innovation for Healthcare Roadshow

San Francisco, CA (March 26, 2019) - Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, is pleased to announce plans for its third annual Digital Innovation Roadshow, also known as “Innovation Nation.” The goal of Innovation Nation is to keep life sciences companies on the cutting edge of all things digital by creating a forum to review and discuss the latest and greatest technology trends, platforms, and applications.

Viscira’s Innovation Nation is a strategic, user-centered approach to addressing some of the major challenges facing life sciences companies. Using an “Educate, Experience, and Apply” framework, it is a creative way to bring the latest technologies to clients through a series of on-site interactive sessions, demos, and discussions. At its core, Innovation Nation is a collaboration between Viscira and its life sciences clients to explore the use of new technologies, to define new digital experiences and content-delivery media, and to help gain greater insights into how to apply cutting-edge technologies more effectively in different use cases or user experience scenarios.

Last year, Viscira’s Innovation Nation team logged over 100,000 miles traveling to major cities across the US, from Los Angeles to Seattle on the West Coast, to Illinois and Indiana in the Midwest, to Boston, Atlanta, and New York on the East Coast. Viscira’s Innovation Nation team presented to a wide range of audiences, including promotional marketing, medical affairs, commercial operations, HEOR (health economics and outcomes research), and IT teams. In total, Viscira’s Innovation Nation team visited 19 leading life sciences companies, representing almost a 100% increase in participation from the previous year. The company intends to grow this list even further in 2019.

The Innovation Nation team showcased a diverse set of virtual reality (VR) solutions and technologies—from headset-based VR (e.g., Oculus Rift or Go), to mobile-based VR (e.g., Samsung Gear VR and Google Cardboard), and to web- or browser-based VR, including 360 video experiences. The team also showcased holograms and holographic content, augmented reality (AR) solutions (e.g., Microsoft HoloLens), artificial intelligence (AI), audio or voice assistants, and chat bots, etc.

“We’re really excited about continuing the great dialogue with our clients during this year’s Innovation Nation. Over the past two years we have presented some of the latest digital technologies to our clients and have received an overwhelmingly positive response. In particular, many clients are interested in novel ways to implement Augmented Reality and Virtual Reality technologies, and we are responding with additional examples in these areas,” said Rodwin Pabello, Viscira’s Senior Director of New Product Development.

For more information on Viscira’s Innovation Nation, please contact Melissa Chun, Associate Director of Sales and Product Development, at (415) 848-8075 or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

About Viscira Viscira is dedicated to the design and development of digital marketing solutions and interactive software applications for the life sciences industry. Viscira provides a suite of programs that integrate best-in-class technology to deliver engaging and memorable content via various electronic channels. Viscira is part of WPP, the largest agency holding company in the world. For more information, please visit the company’s website at www.viscira.com or contact Noёl Ashekian at (617) 429-0834.

Viscira® Capitalizes on Growing Demand for Innovative Congress Booth Solutions Within the Pharma Industry

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Category: Press Releases

Published: Friday, 21 June 2019 22:33

Company Leverages Strong Interactive Capabilities, Unique Design Skills, and Development Expertise to Create Engaging Congress Booth Solutions

San Francisco, CA - Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, has seen a significant uptick in the demand for its congress and trade show booth solutions in 2018. The increase in demand has coincided with a need for exhibits that span both branded, promotional campaigns, as well as unbranded communication platforms. For example, these unbranded experiences might focus on a client’s commitment to a particular therapeutic area or highlight their pipeline of molecules in various stages of clinical development.

Congress meetings and conventions continue to represent a great opportunity for life sciences companies to create brand awareness and communicate critical messaging to key decision makers and influencers. Viscira is often tasked with developing engaging and memorable booth exhibits that drive as much customer traffic as possible and help clients stand out from their competitors - including leveraging the latest in digital and interactive technology.

“We have seen a significant increase in demand this year from our clients for convention booth solutions that incorporate interactive experiences like next-generation touch-screen panels that utilize new display technology, and immersive virtual reality (VR) and augmented reality (AR) exhibits,” explains Rick Barker, CEO of Viscira. “We are also now being asked to design and develop the entire, end-to-end booth experience, and to develop programs that clients can leverage multiple times over the course of the year even outside of the convention setting. This results in a greater ROI on their marketing spend on these innovative experiences.”

Thus far in 2018, Viscira has delivered approximately 50 custom convention booth solutions for various clients. This represents a roughly 30% increase from last year. This includes deployments of convention solutions for clients at locations across both the US and Europe. The company expects the demand for its congress booth solutions to remain strong into the new year.

Viscira excels at developing engaging and differentiated booth solutions that are effective in driving foot traffic, delivering key product messages, and providing unique opportunities for its clients’ staff to interact with conference attendees. These highly interactive programs are created by adapting existing marketing assets or by creating custom, event-specific content. The company also combines its understanding of how to navigate the complicated medical regulatory process with a creative eye toward innovation.

“It is because of this truly holistic approach that we have developed state-of-the-art tradeshow capabilities at the company,” says Gretchen Harwood, Director of Visual Design. “At Viscira, we carefully consider the entire booth experience and work tirelessly to deliver on the client’s goals for success.”

Viscira takes a strategic approach and understands how to leverage the various parts of an experience for the greatest impact, regardless of space limitations. If you would like to learn more about the company’s convention booth solutions, please contact Business Development at This email address is being protected from spambots. You need JavaScript enabled to view it..

About Viscira

Viscira is dedicated to the design and development of digital marketing solutions and interactive software applications for the life sciences industry. Viscira provides a suite of programs that integrate best-in-class technology to deliver engaging and memorable content via various electronic channels. Viscira is part of WPP, the largest agency holding company in the world. For more information, please visit the company’s website at www.viscira.com or contact Noёl Ashekian at (617) 429-0834.

Viscira® Maintains Highest Level of Veeva Systems Multichannel Partner Certification

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Category: Press Releases

Published: Tuesday, 26 June 2018 21:00

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, is pleased to announce its latest certification as a Level 4 Multichannel Content Agency by Veeva Systems, a leader of cloud solutions for the life sciences industry. Level 4 is the highest level of certification offered by Veeva in this category, making Viscira one of only a small number of companies worldwide to hold this status. This recognition confirms the company’s proficiency across all Veeva CRM multichannel products, including Veeva CLM, Approved Email, the Engage Product Family, and MyInsights.

To date, Viscira has been working with Veeva for over five years and has delivered hundreds of Veeva-related programs and key messages for major life science clients across the industry. Viscira’s partnership with Veeva goes beyond just general content deployment and includes the use of many advanced Veeva platform features, such as deeper analytics and clickstream reporting, integration of approved email and surveys into CLM multichannel slides, and localization-ready key messages.

“We are proud of our team for maintaining our elevated certification status with Veeva and continually deepening our expertise with the platform,” said Dave Gulezian, President and CEO of Viscira. “Since the beginning of our partnership with Veeva, we have been committed to bringing advanced features and richer user experiences to the Veeva environment for our clients.”

Viscira’s certification further demonstrates its commitment to support life sciences companies with digital solutions that enhance their relationships with HCPs. One example of this is Viscira’s vDetail solution, an interactive selling tool designed for use with Veeva CLM. The vDetail solution cohesively integrates rich, immersive content and unique interactivity into Veeva CLM. These dynamic content modules include high-fidelity 3D animations, broadcast-quality video, interactive case builders, and special gaming components. Additionally, Viscira has the capability to provide engaging virtual reality (VR) and augmented reality (AR) experiences through the Veeva platform.

The company is committed to continuing to enhance and expand its digital solutions that utilize Veeva’s multichannel suite of products.

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Viscira® Celebrates San Francisco Design Week

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Category: Press Releases

Published: Wednesday, 30 May 2018 19:33

Company Selected to Host Two Creative Programs as Part of SF Design Week 2018

Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, is pleased to announce its participation in the upcoming San Francisco Design Week, which will be held June 7-15, 2018. SF Design Week spans the entire Bay Area and offers over 225 events, including workshops, exhibitions, panels, studio crawls, and open studios and featuring world-renowned designers, entrepreneurs, and innovative thought leaders.

Viscira was selected to host two unique programs that will take place at its SF headquarters at 200 Vallejo Street. These events are described below:

1. AR Storytelling in Life Sciences
Viscira will host a panel discussion focused on the opportunities and challenges of storytelling in augmented reality. We will share our experiences with developing AR programs in the life sciences industry and within various healthcare settings, including trade shows, training sessions, and clinical interactions.

The panel will be moderated by Lia Bailey, Senior Interactive Producer at Viscira. Lia has more than eight years of production experience, with six of those years focused primarily on animation and AR projects. In addition to panelists from Viscira’s own Design Team, the other panel participants include:

• Sorob Louie, the founder of VirtuLabs, an innovation lab focused on AR and VR and cutting-edge experiential applications.
• Tyler Wilson, UX Designer at Helios Interactive. Tyler has been prototyping and designing user experiences for five years, focusing on AR and VR experiences to create easy-to-use, fun, and innovative applications for world-leading brands.

2. Digital Solutions in Healthcare: A Guerrilla Design Workshop
This hands-on workshop will allow participants to experience what it might be like to design for a fast-paced digital agency. The workshop is structured to give participants a taste of agency life in the digital healthcare space.

The workshop will start with a “client” kickoff, where participants will learn about the client’s patient outreach strategy for the launch of a fictional breakthrough drug. Using a small group format, we will conduct a round of design process steps, including ideation, prototyping, and presentation to our client for review.

“We are very excited to have been selected to host two Design Week programs at our office. We are passionate about high-quality digital design and the impact it can have on healthcare providers, patients, and caregivers in our space. We look forward to the exchange of creative ideas and expertise with the Bay Area design community,” said Gretchen Harwood, Director of Visual Design at Viscira.

There is a small admission charge for participation in the SF Design Week events at Viscira. All proceeds collected from the events will be donated to charity. To purchase tickets or for more information, visit the SF Design Week website.

About San Francisco Design Week

SF Design Week is a community event led by a team of advisors and a core committee which represents the diversity of design disciplines in the Bay Area. The event is produced by AIGA SF, the professional association for design, a 501(c)(3) and the oldest and largest membership association for professionals engaged in the discipline, practice, and culture of designing.

The San Francisco chapter of AIGA is one of the biggest and most active in the country. Run by Executive Director Dawn Zidonis and a volunteer board of directors that includes President Lily Shen, the organization celebrates design and provides unparalleled opportunities for networking within the local design community and a variety of resources to advance professionalism and broaden knowledge. AIGA SF’s events stimulate discourse and enrich the collective experience of design.

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