Company Helps Raise Money and Awareness with Innovative Fundraising Activity for Charity

San Francisco, CA (January 12, 2015)

Viscira, a leading provider of interactive, new-media communication solutions and software products for the life sciences industry, announces the creation of their “Holiday Lab,” an interactive, web-based game made for its 2014 clients. It features a holiday-themed virtual science lab where users can combine different holiday compounds to create various holiday “products”.

With this interactive, animated program, the user adds different holiday components to a centrifuge and lab blender. The final mixture then develops into products such as a snowman, Christmas tree, or gingerbread man. The user scores as they successfully create the various holiday products.

In addition to providing a creative and engaging holiday greeting for clients, Viscira’s goal with the interactive game was to help raise money and awareness for the Lucile Packard Children’s Hospital. Through its holiday outreach, this is the second year in a row the company has raised funds for this organization.

“We were very happy to participate again in this fundraising activity to help support the mission of the Lucile Packard Children’s Hospital and the Department of Pediatrics at Stanford University School of Medicine. It is a very worthwhile cause and we were proud to participate as a company,” says Dave Gulezian, President and CEO of Viscira.