Viscira, a leading provider of digital marketing solutions and software products for the life sciences industry, recently released its 2016 Vilumina™ video demo reel for its life sciences clients. This new, one-and-a-half-minute video includes highlights of Viscira’s cutting-edge work, while demonstrating the company’s sophisticated Hollywood-style video production capabilities.
The demo reel effectively showcases Viscira’s breadth of video expertise from live-action video to documentary-style features to patient testimonials. One of Viscira’s core Vilumina solutions is its enhanced KOL (Key Opinion Leader) video module.
This broadcast-quality video solution integrates full-body, green-screen KOL commentary with cinematically-rich digital content, including 2D and 3D animation, dynamic motion graphics and other creative elements. In addition to green screen shoots, Viscira can also produce enhanced KOL videos using on-location shoots, depending on the program creative concept.
Similar to the production process used in the film industry, Viscira manages all steps of the video creation, from script and storyboard development to video shoot execution, and then to final editing and post-production.
“We wanted our new Vilumina demo reel to showcase the company’s sophisticated video capabilities, and the depth and breadth of our team’s expertise,” explained Marlon McKenney, Director of Motion Graphics at Viscira. “We recognize the importance of video as a communication tool in our industry, and we continue to innovate to ensure that our programs have maximum impact. We are proud of the fact that we have the diverse skill sets needed to do all of our video work in-house.”
The 2016 demo reel is now being released to many existing and prospective Viscira clients. It is already receiving strong praise, with many referring to it as another impressive display of the company’s distinctive digital work.